Our name, Ìtùnú (pronounced ee-too-nou), is a Yorùbá noun meaning to calm the mind. Founded on the rich traditions of our West African heritage.
Two houses under one name. Fragrance and clinical practice, published together rather than split apart.
About this publication
Our story
Comfort through counseling, through objects made for rest, and through conversations rooted in where we come from.
The inspiration behind Ìtùnú Co. is deeply personal. Victoria, the founder, was given the name Ìtùnú by her maternal grandmother at birth, symbolizing comfort and consolation to the family after the passing of her maternal grandfather. This legacy of providing comfort is the foundation of our brand.
A good name is more precious than silver and gold — Yorùbá proverbOrúkọ rere sàn ju wúrà àti fàdákà lọ.
Ìtùnú Co. is more than a brand; it is a commitment to nurturing the mind, body and soul. The words behind the name are in the glossary.